Category: Article

  • HAPA KRISTEN X NIKITA DRAGUN LAUNCH PARTY

    In a sickening display of pink and ocular transformation, Hapa Kristin‘s flagship store erupted onto Melrose Avenue, serving up a feast for the eyes that LA’s beauty elite couldn’t resist. This isn’t just another contact lens shop – it’s a full-throttle plunge into eye-dentity politics, dreamed up by a visionary pushing for multiracial visibility in…

  • 15 Books That’ll Fuck Your Fashion Brain

    Listen up, style freaks. It’s time to get your shit together for 2025. Forget your basic bitch reading list – this is a fucking cerebral explosion wrapped in couture. From the trenches of fast fashion to the twisted love story of Japan and American style, we’re peeling back the layers of the industry’s pretty facade.…

  • The Woods WEHO: My experience to Woody’s Za ZEN Paradise

    I was recommended to go to a place in West Hollywood called The Woods, a dispensary and lounge founded by actor Woody Harrelson and ERBA co-founders Devon Wheeler and Jay Handal. Before coming to the lounge, we had our IDs prepared to get checked in order to get in. They give you a slip deli-style…

  • Fruits Magazine Come to Life: Harajuku Day LA’s Style Extravaganza

    Picture this: Little Tokyo Galleria, once a sleepy shopping center, now a pulsating hub of kawaii chaos. Welcome to Harajuku Day LA, where conformity goes to die and self-expression reigns supreme. Last Saturday, we dove headfirst into this decora dreamscape, and holy creeper platforms, did it deliver! The air crackled with electric energy as a…

  • Sheepwalking Through LA: The Colorful World of Ricky Sencion

    Noticed those neon pink sheep around LA? Meet the creator behind them! Ricky Sencion, a queer Mexican-American artist, is leaving his mark on the City of Angels with playful, eye-catching designs. His ‘SHEƎP’ and ‘LITTLEZ’ aren’t just decorative—through his art, Sencion inspires others to embrace their uniqueness, spreading joy and acceptance across the urban landscape.…

  • Elle Vahn: The Face behind Garbage and Glitter & the Founder of Showroom II

    Step into the glittering world of Elle Vahn, the Capricorn raver queen who is the lead designer of “Garbage and Glitter” the avant-garde cyberpunk rave wear brand that lives up to its cheeky tagline: “We act like garbage but we look like glitter.” As the visionary founder and curator of Showroom II, Vahn’s multifaceted talents…

  • Always Listen to Tom Ford

    Taking Advice from Tom Ford: A Masterclass in being Fabulous. Why should you always listen to Tom Ford? Tom Ford isn’t just a name—it’s a whole vibe, a revolution, a freaking earthquake in stilettos!  Picture this: It’s the ’90s, Gucci’s on life support, and in struts Ford like a fashion messiah. Bam! Suddenly, everyone’s drooling…

  • Our Favorite Vintage Shops on Melrose

    In a world where trends come and go in the blink of an eye, vintage fashion holds a timeless charm that keeps capturing our hearts and wardrobes. With thrifting and vintage making a big comeback and proving to be the future of fashion, there’s no better time to explore the world of melrose vintage stores.…

  • RHIANNA THE HAIR CHAMELEON: FENTY HAIR  

    After taking over the world of makeup and lingerie, Rihanna is setting her sights on hair care. Her highly anticipated Fenty hair – a collection of products designed to “strengthen and repair all types of hair” — arrives later this week. “You know how much switching my hair up matters to me,” Rihanna explained in…

  • Hey, Ho, Let’s Go! A Tribute to Johnny Ramone and Pulp Fiction at Hollywood Forever

    The iconic Johnny Ramone tribute at Hollywood Forever. Hollywood Forever has a statue tribute to Johnny Ramone (born John Cummings), the legendary guitarist for the Ramones. Last Sunday, Hollywood Forever hosted an unforgettable event that paid tribute to Johnny Ramone and celebrated the 30th anniversary of the iconic LA film Pulp Fiction, presented by none…