Pixel Puff, Pass: CyberKawaii420’s Kawaii Codex


We caught up with Hailey Sandoval AKA CyberKawaii420  a LA based MUA who caught our attention with her eye-catching makeup looks!

Photography by @rainboowseekers
Styling and model @divineeworld

Why did you pick the Instagram handle name cyberkawaii420?

I picked cyber because I like the cyber aesthetic, kawaii means cute in Japanese and 420 cuz I love to smoke!

Can you tell us a bit about yourself and where you grew up?

A little bit about myself is that I’m 24 years old. I’ve been doing makeup for about 12 years now. I’ve always loved drawing/painting ever since I was little. I remember in first grade our teacher made us draw a duck and everyone liked my duck so much that they wanted me to draw their duck so Ive always had an eye for art. I moved around a lot growing up but I’ve always been in LA county. I first grew up in Monrovia for about 13 years of my life then I moved to Glendale, Glendora, now I’m here near the Hollywood area. 

What are you trying to communicate through your work?

I’m trying to communicate through my work to just freely have fun when your creating 

What’s your earliest beauty-related memory?

I remember when I was younger I would always watch my mom do her makeup. she let me go through her stuff and play with it. When I was about 12 years old My mom told me she bought me this eyeshadow palette for my bday and I asked her to do my makeup.

A throwback to little Hailey.

Describe your beauty aesthetic in three words.

Editorial, fun, entertainment!

What’s been your career highlight so far?

A career highlight of mine was last summer I got to work with one of my favorite female underground artists ilyhook.

Definitely check out her music especially if you’re a girls girl

Who is your beauty icon or favorite look of all time? 

My beauty icon would be anythingforselenas and favorite look of all time is a hard question. There are a lot of good artists out there but my favorite at the moment is this girl on instagram  sstrawberryshortcak3. I would describe her style as an editorial/rave type of makeup. Definitely something out of the ordinary like it’s giving she’s not from this earth 

What is your current obsession? 

My current obsession is extension nail gel. I also make custom press on nails. I’ve been having a lot of fun molding random stuff with the extending gel 

When do you feel most beautiful?

I feel most beautiful after doing my makeup/hair and putting on a cute fit to go out with my girlfriends.

Photography by @freakheauxinc

Tomorrow you wake up with another face of your choice. Whose is it and why?

I guess I’d want to wake up as zendaya idk why I just think she’s really pretty and so talented!

You have to replace part of your body with that of an animal. What do you go for?

 I’m not too sure how to answer this but I’d be a cheetah because they run fast lol 

Photography by @rainboowseekers
Model @lloreaall

What artist would you love to do makeup on and what would you do?

I would love to do Bktherulas makeup! I would do some type of graphic liner forsure and add some of my signature metal spikes.

What are your holy grail products for:

Foundation: Giorgio Armani luminous silk foundation 

Mascara: Maybelline the purple tube I’m not sure if they discontinued it but also love essence purple mascara and it’s affordable 

Primer: Elf grip 

Setting & Finishing spray: Milani make it last 

Powder: One size blurring powder 

Lip gloss: Elf 

Lipstick: Wet Wild/Fenty

Eyeshadow: Morphe

Photography by @voodoobb_
Model: @j3llyb3b3

Can you give us one of your best makeup tips?

One of my best makeup tips is a mascara guard for when you put mascara on clients or even on yourself so you don’t ruin your eyeshadow or get it on your lid. But also to just have fun and makeup has no rules it’s limitless!!!


Interviewer: Kimberly Mortensen

Photos courtesy of artist: CyberKawaii420

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