APPLE DOLL POP-UP REVIEW: She’s Not Just Pretty, She’s Edgy Too!



A close-up portrait of a young woman with dark, wavy hair and bold makeup, holding a pink object with a logo in her mouth.
Credit: Apple Doll

I set out on an Abbot Kinney adventure, my singular focus was the allure of the Apple Doll Cosmetics (@appledoll) pop-up shop. Which had a very promising, fun, girly, and chill vibe. In front of the shop, you’re greeted by a striking sculpture—a delicate hand cradling the latest gem in their collection, the True Love Blush. Inside five standalone glass tables are showcasing the variety of Apple Doll products, each meticulously curated to captivate the senses. 

A large black hand sculpture holding a pink cylindrical object in front of the Apple Doll store, featuring large windows with the name displayed in pink lettering and a sidewalk sign advertising services.
Credit: Apple Doll
An elegant interior space featuring a white vintage dresser, a green upholstered sofa with pink cushions, and a sparkling chandelier above. A large, colorful wall mural is partially visible in the background, creating a stylish atmosphere.
Interior of a shop named 'Apple Doll' featuring a neon sign, a display case with various beauty products, and decorative items.
Interior view of a stylish boutique featuring a white chest of drawers and a green velvet sofa with pink cushions, under a sparkling chandelier. A large artistic backdrop adorns the wall.
A decorative chandelier with multiple arms, adorned with crystal droplets, lit by several candles, hanging in front of a backdrop featuring a large close-up of a red lip.

My first impression of the Apple Doll pop up shop is elegantly decorated with the most beautiful flowers I’ve ever seen. It’s all so very inviting. The Apple Doll girl is someone who wants quality products that are cute and for any occasion. The vibe is a cool, clean girl with an edgy glam side based on their brand’s photography aesthetic (which is totally up my alley and YES they sell prints!)

A white tank top hanging on a blue hanger against a concrete wall, accompanied by three posters featuring diverse models with striking makeup. One poster shows a close-up of a model's face, another depicts a hand holding a lipstick, and the last highlights a model with curly hair.

The Apple Doll pop-up shop is offering several deals. 

One of them is: that you can bring in any old mascara, and they’ll accept it and swap it for the Velvet Liner, a longer felt-tip eyeliner designed to sculpt the perfect cat eye with its sharp precision, and their Tarantula mascara which is friendly to our straight lashed friends.

At the store they were offering alongside their cosmetics, you’ll find merchandise to complement your style, from Sparkle tanks bedazzled with gemstones bearing the iconic “Apple Doll” logo, offered at a discounted price of $28 with a generous 25% off in-store. Exclusive cute t-shirts to add to your wardrobe, available solely at the pop-up. 

Fortunately, we had an opportunity to explicitly test a small set of the products from the Apple Doll line.

A flat lay image of various cosmetics and stickers on green grass, featuring the brands 'AppleDoll' and 'Celestial Souls', including lip products and colorful stickers with phrases.

Items we tested:

For eyes, 

Velvet Liner  is truly blacker than black with a very precise tip that makes doing your liner a lot easier.

Tarantula Volumizing mascara lengthens lashes without smudging, thanks to its tubing formula. 

For lips,

The Nectar Salve All-over balm, one of our favorite products!

and its tinted counterpart,

Tinted Nectar Salve in the color “DEW”, offering hydration and a subtle hint of color to the lips. 

Kiss Matte Lipstick which is a matte lip that has high-performance spherical powders that blend into lines. It’s a cross between lipstick and cushiony balm.

I got the shades in “TEMPERANCE” which is (True Taupe)

 and “DIVINE” (a rich blackberry hue), which are just one of many available shades Apple Doll offers. With these lipsticks, it can go from a tinted pout to  a bold moisturizing lip.. (very buildable)

 For cheeks, 

True Love Blush in “FLORA” steals the show with its heart shape which you can literally stamp hearts on your face with, also offering buildable coverage and with the shade FLORA you can have a cherry-tinted flush(which can also be used on the lips as a tint too!)

With a clean, girlie aesthetic that effortlessly transitions from everyday to edgy, catering to both makeup novices and MUA enthusiasts alike. Each product, from liner to lipstick, is 100% vegan, cruelty-free, and inspired by the community—making your beauty routine not just a statement, but a celebration of ethical luxury.

Don’t forget There’s the vintage photo booth, a fun touch near the entrance. If you buy $40 worth of Apple Doll’s products, you will get a photo strip of you and your friends for free! It’s an experience where luxury meets nostalgia. 

A window display featuring photo booth strips with various portraits and handwritten notes. The words 'Prenez vous-même' and '4 poses 3€' are visible, along with QR codes and a sign inviting visitors to 'Visit our Website.'
A vintage photo booth with a 'PHOTOS' sign, featuring a wooden front with a payment slot, photo samples, and a small stool inside. There are blue curtains for privacy.
A handwritten note on a pink sticky paper attached to a wooden surface, requesting patience for an older booth, with a heart and a sad face drawing.
A decorative table with a red cloth displaying various stickers and accessories, including butterfly designs and AppleDoll-themed items. A bowl of socks is also visible in the background.
Four fashion magazine covers featuring models in stylish outfits. The top two covers showcase a model with a headscarf posing alongside another model, while the bottom two covers highlight different models in a variety of chic garments, set against scenic backdrops.

THE VERDICT:

Though we enjoyed every one of these products we do have our favorites:

The Nectar Salve ($20): My favorite product from Apple Doll. I would highly suggest this for summer glow and for winter dry spots. The Nectar Salve is deliciously moisturizing on the lips.

A container of 'AppleDoll Nectar Salve' all-over balm resting on white rose petals and green grass.

The Kiss Matte Lipstick ($24) I Got the shade “Temperance”

 which is more of an everyday lip. 

 “Divine” is for a glam night. As matte lipsticks go these are very comfortable, not drying. The lipstick feels lovely on the lips for all day leisure.

Tinted Nectar Salve ($20) a great tinted lip gloss just as moisturizing as the Nectar Salve.

Velvet Liner ($22)It  stays and slays in black all day. I went on a long walk on the beach & at the end my liner was still untouched.

True Love Blush ($22) These blush colors blend so well on the face and it smooths everything! 

Tarantula Mascara ($26) Just like they said it would, It coated every lash singularly and didn’t smudge!

All of these Apple Doll Cosmetics are Narcissist Approved!

Four cosmetic products displayed on a stone surface, surrounded by greenery. The items include a white tube, a pink stick, and a white stick featuring the label 'AppleDoll Nectar Salve' in a circular tin.
A close-up of a hand holding a bullet lipstick in a neutral shade, with long, shiny red nails painted in a glossy finish.
Credit: Apple Doll

Promotional image for Appledoll with details about new hours, a mascara swap event, and photo booth offerings. Includes address and operational days and times.

Written by Kimberly Mortensen

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